Intro to SEO
What is SEO?
Search Engine Optimization is the process of making web pages easy to find, easy to crawl and easy to categorize. From a webmaster perspective, Search Engine Optimization involves not only that, but also to make those pages rank high for certain keywords or search terms.
To produce relevant search results, search engines must keep their ranking algorithms secret. As webmasters and search engine optimization professionals learn to predict search engine behavior, search engines need to evolve and update their algorithms to stay always one step ahead of the most savvy webmasters and SEO's if they want their results to remain relevant.
Search Engine Optimization is the process of making web pages easy to find, easy to crawl and easy to categorize. From a webmaster perspective, Search Engine Optimization involves not only that, but also to make those pages rank high for certain keywords or search terms.
To produce relevant search results, search engines must keep their ranking algorithms secret. As webmasters and search engine optimization professionals learn to predict search engine behavior, search engines need to evolve and update their algorithms to stay always one step ahead of the most savvy webmasters and SEO's if they want their results to remain relevant.
This course will show you how to improve your website's search engine ranking by learning how to:
- Keyword Research and Analysis
- Competitor Analyses
- Sitemap and RSS feed inclusion
- Search Engine and Directory Submission
- Social Bookmarking
- Blogs and Press Release Creation
- Article Submission
- Link Popularity
- SERP Report